Nice to meet you.
I'm Ryann, an aspiring PR professional and proponent for creative self-expression. My passion for PR is rooted in my desire to see more meaningful connections in the world around me. I value authenticity, dedication and innovation, and am always striving to bring this to the work that I do.
Ryann X PR
I was inspired to pursue a career in PR after my time in luxury retail. I discovered my enthusiasm for connecting with consumers and wanted to find a way to explore that on a broader level. Not to mention the dozens of times I asked my manager, "Whose job is it to choose our brand ambassador?" and "Who gets to pack and send out PR packages?" Later I would discover that PR is about much more than product launch events and social media campaigns–and I would enjoy it even more because of this!
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I love PR because I get to combine my need for creative expression with my skill of engaging audiences in fresh, captivating ways. Crafting stories that not only garner attention but also resonate with people on a personal level is my jam.
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Thanks to my studies at Durham College and a hands-on internship in the non-profit sector, I've honed my skills in media relations, content development, event planning, media monitoring, press release writing and so much more. In my role as managing editor of the 2024 fall edition of the DC alumni magazine, Reflections, I get the chance to practice my collaboration, project management and problem solving skills.
Before diving into the world of PR, I spent eight amazing years mastering the art of customer service in the retail and hospitality industries, learning firsthand that success can only come from truly understanding and valuing the audience you're aiming to reach.
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When I'm not busy with school or work, you can find me volunteering with Girls Inc. of Durham and MADD Durham Region. These roles help me perfect my people skills while supporting the causes close to my heart. My volunteer work has taught me the power of community and the importance of dedicating time to to others.
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My genuine interest in brand authenticity, transparency and prioritizing consumer needs serves as the foundation for my career in PR. With a focus on building meaningful connections, I'm hopeful I'll make a significant impact in the PR industry one day.